Tony Sjoman

Tony Sjoman: The Geometry of Memory

Tony Sjoman, also known as Rubin415, is a Swedish graffiti artist born in Gothenburg (1975) to Finnish parents. His artistic journey began amidst the stark concrete landscapes of his childhood, profoundly shaped by seminal films like *Beat Street* and *Style Wars*, which ignited his passion for lettering and instilled a belief in trusting intuition—a lesson learned from witnessing the unapologetic pride of graffiti pioneers. This formative experience propelled him toward New York City in 1998, where he embraced a more open approach to creativity and rediscovered the joy inherent in artistic expression. Early Influences: Sjoman’s fascination with graffiti stemmed from witnessing *Beat Street* on television at age nine, sparking an immediate connection to the rebellious spirit of street art and its roots in hip-hop culture. The film's dynamic energy and bold visual language served as a catalyst for his artistic sensibilities—a recognition that true creativity thrives when liberated from conventional constraints. He absorbed inspiration from artists like Nic 707 (R.I.P.), whose unwavering conviction solidified Sjoman’s commitment to raw expression and authenticity. Formal Training & Exploration: After a hiatus from painting lasting approximately eight years, Sjoman returned to his craft with renewed vigor, revisiting foundational techniques honed during his youth and prioritizing experimentation. This period of introspection allowed him to recalibrate his artistic vision—to reconnect with the elemental joy of creation after a contemplative pause. He diligently practiced lettering and explored diverse mediums, recognizing that mastery requires constant engagement with one’s chosen discipline. The Move to New York City: Recognizing the vibrancy of artistic communities in NYC, Sjoman relocated permanently in 1998, immersing himself in an environment brimming with inspiration and fostering continuous growth. The city's pulse—its relentless energy and diverse cultural tapestry—became a vital component of his creative process. He actively sought out collaborations with fellow artists and explored unconventional approaches to artistic expression—embracing the spontaneity inherent in urban life. Graffiti Roots & Artistic Evolution: Sjoman’s initial foray into art involved repurposing stolen spray markers—a playful rebellion against the uniformity of his Gothenburg surroundings—reflecting the influence of graffiti legends like Nic 707 (R.I.P.). He honed his skills through jams in the Bronx, absorbing wisdom from seasoned artists who championed spontaneity and conviction. This dedication to raw expression fueled his artistic development, transitioning him from simple lettering to a sophisticated visual language characterized by layered forms and meticulous attention to detail. He began experimenting with spray cans and markers alongside fellow graffiti artists in the Bronx, absorbing invaluable lessons about improvisation and authenticity. His stylistic hallmark—geometric abstraction—emerged as a distinctive aesthetic rooted in minimalist principles—a stylistic distinction that distinguishes his work globally. Notable Achievements & Artistic Legacy: Tony Sjoman’s murals traverse Scandinavia and numerous US cities, including the Greater New York City area, demonstrating a commitment to transforming urban spaces through impactful visual narratives. Notable projects include the Aqueduct Racetrack Mural Project (2013) and ‘Domino Walls’-project (2014), collaborations with VICE Magazine, Heineken, and MTV—reflecting his willingness to engage with diverse artistic partnerships. He’s actively involved in group exhibitions across the United States and continues to refine his craft through ongoing commissions and studio endeavors. His enduring influence extends beyond individual artworks; he embodies the spirit of Graffuturism, blending geometric precision with meditative contemplation—leaving an indelible mark on contemporary street art and fostering a dialogue between form and place. He released his debut monograph, *Rubin: New York / Scandinavia*, documenting the first decade of his career—a testament to his unwavering dedication to artistic exploration and visual storytelling.