Artist: Martino Piazza Da Lodi
Museum: Viafarini (Milan, Italy)
Technique: Video
Poor, Poor Jerry uses animation language and develops through a display scheme organized between video and audio installation. Over time, music, cinema and television built a sharable and common imaginary, intertwining on many levels, and forming a free sentimental encyclopedia not based on an alphabetic or gender order. A set of signs apt to determine ages, places and experiences, both on a collective and personal level. Even if for many this experience becomes an instrument to better arrange emotions and build personal maps with which to move inside reality through the association of memories, for someone else it represents a burden from which it’s impossible to get free, a dead weight hindering new thoughts and original visions. Poor Poor Jerry investigates our collective awareness, overlapping the deeds of an icon of American animated series and desert landscapes of Lanzarote with pop cinema soundtracks and dialogues.
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