BK Italia Sofa-beds n nback [unfolded] – (Massimo Vignelli, Vignelli Associates) ◄ Previous Next ►

Artist: Massimo Vignelli, Vignelli Associates

Date: 2007

Size: 10 x 21 cm

Museum: Vignelli Center for Design Studies (Rochester, United States)

Technique: Paper

Brochure for BK Italia for Sofa-beds, Design by Massimo Vignelli.Text from design: Vignelli exhibition label:BK Corporate Identity Product design and promotional graphic programMilano 2005For this Italian manufacturer of transformable sofas, we designed all the graphic identity, the promotional literature, some of the products and all the trade shows stands. This allowed them to have an organic Company image and a level of continuity, rarely achieved in other projects. This overall direction was done in collaboration with Architect Dante Bellini.